IIM Ahmedabad · Centre for Digital Transformation

Research Foundations

Leading research by our contributors and mentors — published in the world's top-ranked academic journals and shaping how organisations navigate digital transformation, strategy, and purpose.

Published in FT50 Journals | 2,800+ Citations | h-index 14 | Top 100 Researchers — Top Business Journals

Academic Journal Publications

Published in FT50-ranked journals — the Financial Times list of the world's 50 leading academic and business research outlets.

POMS Production & Operations Management FT50
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Production & Operations Mgmt
Reaping IT Externality Benefits Across Business Units in Multibusiness Firms

Havakhor, T., Rahman, M.S. & Setia, P.

Vol. 35(1), pp. 147–166 · 2026

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ISR Information Systems Research FT50
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Information Systems Research
Opening First-Party App Resources: Empirical Evidence of Free-Riding

Soh, F., Setia, P. & Grover, V.

Vol. 36(2), pp. 1228–1241 · 2025

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JAMS Journal of the Academy of Marketing Science FT50
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Journal of Academy of Marketing Science
The Local Environment Matters: Evidence from Digital Healthcare Services for Patient Engagement

Aljafari, R., Soh, F., Setia, P. & Agarwal, R.

2023 · DOI: 10.1007/s11747-023-00972-0

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MISQ MIS Quarterly FT50
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MIS Quarterly
The Takeoff of Open Source Software: A Signaling Perspective Based on Community Activities

Setia, P., Bayus, B.L. & Rajagopalan, B.

Vol. 44(3), pp. 1439–1458 · 2020 · 58 citations

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MISQ MIS Quarterly FT50
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MIS Quarterly
Governance and ICT4D Initiative Success: A Longitudinal Field Study of Ten Villages in Rural India

Venkatesh, V., Sykes, T.A., Rai, A. & Setia, P.

Vol. 43(4), pp. 1081–1104 · 2019 · 61 citations

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JOM Journal of Operations Management FT50
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Journal of Operations Management
How Information Systems Help Create OM Capabilities: Consequents and Antecedents of Operational Absorptive Capacity

Setia, P. & Patel, P.C.

Vol. 31(6), pp. 409–431 · 2013 · 234 citations

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MISQ MIS Quarterly FT50
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MIS Quarterly Most Cited · 859
Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance

Setia, P., Venkatesh, V. & Joglekar, S.

Vol. 37(2), pp. 565–590 · 2013

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ISR Information Systems Research FT50
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Information Systems Research
How Peripheral Developers Contribute to Open-Source Software Development

Setia, P., Rajagopalan, B., Sambamurthy, V. & Calantone, R.

Vol. 23(1), pp. 144–163 · 2012 · 172 citations

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Books & Policy Briefs

IIMA Best Business Book Series

Purpose, Digital Transformation

Penguin India · 2024

Book
Purpose, Digital Transformation: Individuals, Organizations, Societies

Setia, P. (2024)

IIMA Best Business Book Series · Penguin India

A landmark treatise on how purpose drives digital transformation across individuals, organisations, and entire societies.

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IIM Ahmedabad · Policy Brief

Purpose-Driven AI

April 2025

Policy Brief
Purpose-Driven AI

Setia, P. (2025)

Indian Institute of Management Ahmedabad

IIMA policy brief examining purpose-led frameworks for responsible AI deployment in organisations and public institutions.

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IIMA · SSRN

Digital Technologies & Inclusion — The SAID Model

2023

Industry Report
Digital Technologies and Inclusion — The SAID Model

Setia, P. (2023)

IIM Ahmedabad · Available on SSRN

A framework for inclusive digital policy-making applicable to both public institutions and private organisations.

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